Do you enjoy reading our newsletters? Have you ever considered doing a company or product newsletter? If you have, you are not alone. And there are good reasons for that. Newsletters can be used to:

• Educate customers on products or service

• Build name recognition

• Let your customers know who you are

• Create an impression of your company

• A way of keeping in touch with others

• Get your customers and prospects to act, i.e., increase sales

     • Reiterate company policies, such as a dedication to customer service 

There are two types of newsletters—internal and external.

Internal newsletters, which are distributed to all employees in your company, can help you to create a good working environment, discuss new and existing company policies. Communicate news about clients and employees, and much more. Remember, if your employees aren’t happy and don’t understand and buy-in to your goals, you might be throwing all of your marketing dollars out the window. There is no point in trying to get new customers if your employees don’t do a good job for your customers.

External newsletters—those that are sent to current customers, past customers, prospects, referral sources, media, friends and associates—can be very effective marketing tools. Spend time creating a good database or list. Concentrating on who will receive your newsletters will focus marketing efforts toward those who are most likely to use your products or services. That's time and money well spent!

Affordable Image can design, print and mail your newsletter. We can set a reminder date and contact you when it is time to get the project going. Set an appointment with one of our Marketing Coaches today to help you get started on your newsletter campaign.